100 Words to Avoid in Cold Outreach Emails: Stay Out of the Spam Folder!
100 Words to Avoid in Cold Outreach Emails: Stay Out of the Spam Folder!
Ever wondered why your carefully crafted cold emails end up in the spam folder? The answer might lie in the words you use. Certain words and phrases can trigger spam filters, preventing your emails from reaching their destination. This guide will help you understand which words to avoid and how to improve your email deliverability.
Why Emails End Up in Spam
Spam filters look for specific red flags, including suspicious words and phrases, all-caps text, and emails with excessive punctuation. These filters are designed to protect recipients from unwanted and potentially harmful emails.
100 Words to Avoid in Cold Emails
Financial and Promotional Words
Free
Win
Winner
Cash
Prize
Money back
Million dollars
Earn extra cash
Investment
No hidden costs
Special promotion
Exclusive deal
Best price
Discount
Cheap
Save big money
Double your income
Free access
Order now
Urgency and Pressure
Act now
Limited time
Hurry
Offer expires
Urgent
Don’t delete
Important information
Act immediately
Don’t miss out
Last chance
This won’t last
While supplies last
Guarantees and Promises
Risk-free
No obligation
Guaranteed
Satisfaction guaranteed
No risk
Promise
Pure profit
Full refund
Scams and Manipulative Language
Dear friend
This is not spam
Increase sales
Eliminate debt
Get paid
Lower rates
Meet singles
Unsecured credit
Work from home
Hidden charges
No hidden fees
This isn’t a scam
Not junk
Notspam
Free gift
Free trial
No questions asked
Secret
Legal and Jargon
Bulk email
Buy direct
Cancel at any time
Check or money order
Congratulations
Confidentiality
Cures
Direct email
Direct marketing
Human growth hormone
Internet marketing
Lose weight
Mass email
Multi-level marketing
No cost
No credit check
No fees
No gimmick
No interest
No investment
No purchase necessary
No strings attached
Obligation
Passwords
Requires initial investment
Social security number
Undisclosed
Unsolicited
Valium
Viagra
Vicodin
Weight loss
Xanax
Miscellaneous
Accept credit cards
All new
As seen on
Bargain
Beneficiary
Billing
Bonus
Cards accepted
Compare rates
Deal
Tips to Improve Your Email Deliverability
Personalize Your Emails: Use the recipient's name and relevant details.
Use Clear Subject Lines: Avoid clickbait and be honest about your email content.
Balance Text and Images: Too many images can trigger spam filters.
Keep Formatting Simple: Avoid excessive capitalization and punctuation.
Encourage Engagement: Include calls to action that prompt replies or clicks.
Segment Your Email List: Send targeted emails to relevant recipients.
Follow Email Laws: Provide a clear unsubscribe option and follow regulations.
Technical Tips
Authenticate Your Emails: Use SPF, DKIM, and DMARC to prove your emails are legitimate.
Clean Your Email List: Regularly remove inactive or invalid email addresses.
Monitor Your Sender Reputation: Check if your IP or domain is on any blacklists.
Test Before Sending: Use tools to check if your email might be flagged as spam.
By avoiding these 100 words and following best practices, you can improve your email deliverability and make sure your cold outreach efforts pay off.
Happy emailing!
P.S. While learning how to nail cold emails will definitely improve your sales game, another noticeable improvement can be achieved by using a CRM that suits your needs. Choose a CRM that actually supports your process without draining your time and energy on administration. Teamopipe CRM is an extension for Gmail that transforms your mailbox into a powerful CRM. Install the app for free and experience a seamless sales process.